Fake Product and Book Reviews: Avoid the Temptation (or Go to Court!)
The New York Times just posted this piece about a marketing and P.R. firm that was busted by the FTC for posting fake, glowing reviews of apps in the iTunes store.
Fake reviews have always struck me as wasteful attempts to influence buyers. The people hired to write them have tin ears for how real people engage with products and summarize their experiences.
