Aug 26
The New York Times just posted this piece about a marketing and P.R. firm that was busted by the FTC for posting fake, glowing reviews of apps in the iTunes store.
Fake reviews have always struck me as wasteful attempts to influence buyers. The people hired to write them have tin ears for how real people engage with products and summarize their experiences.
In my last blog post, I talked about my second tip for succeeding as a blogger—having a gimmick or angle.
This week, I’m sharing a third and final tip based on my personal experiences as a blogger: be at home when the major media calls. (A.k.a., “Be ready for success.”)
Last week I posted my first tip for obtaining internet fame — Follow the Influencers. Now for my second tip:
Tip #2: Get Yourself a Gimmick (aka, Write a Good Bio)
This may be the single most important piece of advice I could impart to you: if you’re creating online content to promote something—or to promote yourself—you need an angle.
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