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Posts tagged ‘copywriting’

Fan Me on Facebook for Tuesday Tips

It’s no secret; my business is very busy these days, and I am unfortunately unable to blog as frequently as I’d like. However, if you’re looking for useful tips about copywriting, internet marketing and using social media to help promote your cause or business, I recommend you Fan me on Facebook—I’ll be sharing a Tuesday Tip every week. On good weeks, I may even manage to post a little something in-between.

Write What You Don’t Know (Yet)

Occasionally when I’m too busy to write new posts, I’ll re-print something from the past. This is the first of a series of Essays on Writing that will be filed as such. Enjoy. (Originally published April 2008.)

Right now I’m reading a book called The Last Report on the Miracles at Little No Horse. The author, Louise Erdrich, is one of my favorite writers. I first learned of her when I was a freshman at Dartmouth. About 15 of us who’d designated creative writing as a potential major were invited to meet with her and her husband, Michael Dorris, at the Montgomery House, where they were living as fellows and resident scholars.

I don’t remember much about the meeting, except that they served tea, cookies, and chocolate covered strawberries. The authors gave us some advice, then invited us to ask questions. I’d never raised my hand to ask or answer a single thing in 13 years of public education, but now, newly collegiate, I was surprisingly bold.

My question: “Everyone always tells writers to write what they know. But we’re only 18 years old and nothing’s happened to us yet. What are we supposed to write about?”

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4 Words All Websites Need to Have

I just read a list by Jakob Nielsen, “the guru of web page usability”, called Top 10 Mistakes in Web Design. Number 8 is one I see almost daily in my web travels: “Violating Design Conventions.” Nielsen points out that site users “form their expectations for your site based on what’s commonly done on most other sites. If you deviate, your site will be harder to use and users will leave. ”

This is as true of writing as it is of user interface design. Readers expect to see specific words on your home page. If they don’t see them, they may assume you don’t offer the information they seek.

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