Services
Writing and Editing
I write and develop marketing, sales and fundraising copy for medium-to-large size businesses and non-profits, specializing in websites: writing keyword-rich web pages that are optimized for humans first, search engines second. I write and consult at every phase of the web production process, from strategy and creative concepting to revisions, rewrites and updates.
I also write print and electronic collateral and public relations materials. Typical projects:
Web:
- Blog posts
- Meta data for SEO: page titles, keywords lists, descriptions
- Newsletters
- Text ads (e.g. Google AdWords)
- Websites: pages, feature stories, sidebars, captions, call-outs, case studies, headlines, FAQs, help menus, knowledgebase entries, product pages/descriptions, catalog entries
Print/Other:
- Company or product brochures
- Ghost-written content: books, articles, blog posts, biographical statements
- Instructional materials (e.g., user manuals, video discussion guides)
- Posters
- Presentations
- Proposals
- Slogans
- Strategic plans
Social Media Coaching
Now more than ever, those of us with something to sell must master the art of promoting online without looking — or feeling! — like a spammer. I coach organizations, businesses and individuals in this art: the efficient, effective and strategic use of social media to help meet their PR, marketing and sales goals.
Currently I offer one-on-one telephone coaching, supplemented by exclusive electronic materials I’ve developed to help support my clients. I specialize in instructing total beginners, but my personalized coaching adapts to your needs and learning speed. If you already know how to do something, we’ll skip it and move on to something new.
Coaching topics I address include:
- Amazon’s Author Central
- Blogging
- Metrics, Analytics and Web Stats
- Netiquette
- Search Engine Optimization (SEO)
- Web-based PR techniques
To learn more about this coaching, please email me.
Rates
Depending on the type and scope of the project, I may bill by project fee or hourly. For a fee schedule and details, email me: kristen@kristenhavens.com
