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A Brief Introduction to Internet Publicity: How to Find and Pitch Influential People On the Web Without Pissing Them off or Landing in Their Trash Bins 

This new eBook from 563 Media will teach you how to:

• find and approach influential people online
• get your book or product reviewed by bloggers
• secure guest blogging opportunities and interviews
• write an effective email pitch letter

This eBook, which I originally developed to train book publicists in how to pitch their clients to bloggers, is now available to everyone. Learn the secrets of “ego PR” and how it can guarantee you results.

Here’s a testimonial:

“This eBook is a must read for anyone who needs a simple introduction to internet publicity. Perfectly written in clear, concise, simple language, Kristen Havens holds your hand and explains how to promote product in the virtual world. She stays away from the jargon that internet newbies will not understand. It takes social media enthusiasts to the next practical step in developing online relationships. I particularly recommend this book for the baby boomer who didn’t grow up with a laptop in their playpen.”
- Cindy Rakowitz, CEO, Blackman Rakowitz Public Relations

A Brief Introduction to Internet Publicity launches on this website in early February–sign up for my newsletter to be notified when it’s available for purchase!

On Goodreads, a very brief review I wrote of a Joyce Carol Oates collection, of all things, said only, "Some good stuff in here." This was not my finest work as a reviewer. Nevertheless, a guy whose bio identifies him as being in "internet marketing" Liked my review.

I presume he's either a shill for Ms. Oates (doubtful) or a shill for her publisher (more likely). What I don't understand is why someone would hire a firm that would do such a lousy job of disguising what they're really doing. Is there a legal requirement now stating that internet marketers must be completely transparent to the point of silliness? Because I'm fairly certain that this level of transparency is what makes them so ineffective.

Or maybe I'm being cynical. Maybe he simply agrees with my succinct if ineloquent review–her book has some good stuff in it.

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Embedded Link

How Can I Post to Facebook, Twitter, and/or Google+ All at the Same Time?
Dear Lifehacker,I'm getting a bit overwhelmed with all these social networks, and I really don't feel like posting manually to each one every time. I know there are a lot of apps for updating Facebook…

Google+: Reshared 1 times

I've seen this concept demonstrated today, too, with one of my clients. He met a reporter at a book fair, and today she Tweeted and blogged about him for Forbes.com. That's a connection that paid off several months after it was initially made. The key is to meet people in real life, then connect with them online. That's how you broker influence, build celebrity and jump to the top of the SM pile.

http://www.rightmixmarketing.com/right-mix-blog/enchantment-10-ways-guy-kawasaki-used-mind-control-to-get-me-to-buy-his-book/

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Enchantment: 10 Ways Guy Kawasaki Used Mind Control To Get Me To Buy His Book…
Blog post at :
 
…and what you can learn from the book launch
 
Guy Kawasaki's launch and book tour for Enchantment, The Art of Changing H[..]

]]> http://www.563media.com/2011/12/08/this-post-is-fan-boyish-but-it-brings-up-a-good-point/feed/ 4 http://www.563media.com/2011/10/04/after-having-seen-reps-from-both-indiecommerce-and-google-books-talk-about-the-new/ http://www.563media.com/2011/10/04/after-having-seen-reps-from-both-indiecommerce-and-google-books-talk-about-the-new/#comments Tue, 04 Oct 2011 18:47:00 +0000 Kristen http://www.563media.com/2011/10/04/after-having-seen-reps-from-both-indiecommerce-and-google-books-talk-about-the-new/ After having seen reps from both IndieCommerce and Google Books talk about the new Google eBooks program, I see no reason not to get behind it. If you're a small/indie publisher, becoming an eBooks partner will make your eBook available on hundreds of IndieCommerce independent booksellers' sites–helping you to support indie bookstores nation-wide: http://books.google.com/googlebooks/tour/

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Embedded Link

Google Books Tour
Promote Your Books On Google – for free. Get started. Sign up for Google Books today! Whether you're a large publisher with thousands of titles or a small press that publishes just a few titles, p…

]]> http://www.563media.com/2011/10/04/after-having-seen-reps-from-both-indiecommerce-and-google-books-talk-about-the-new/feed/ 0 http://www.563media.com/2011/08/25/if-youre-an-author-on-goodreads-who-wants-to-enrich-your-profile-with-content/ http://www.563media.com/2011/08/25/if-youre-an-author-on-goodreads-who-wants-to-enrich-your-profile-with-content/#comments Thu, 25 Aug 2011 23:24:02 +0000 Kristen http://www.563media.com/2011/08/25/if-youre-an-author-on-goodreads-who-wants-to-enrich-your-profile-with-content/ If you're an author on Goodreads who wants to enrich your Profile with content, but you don't have a blog (and don't want to blog), you can still have an active RSS feed full of engaging content–particularly if you already have an active Facebook Page for yourself or your book.

Just add your Facebook Page's RSS feed to your Profile in lieu of a blog.

How to do it:

1. Log in to your Facebook and go to your Page.
2. Look in the left sidebar for the RSS option. Click to get your RSS feed URL. Copy & paste it into a text doc.
3. Log in to your Goodreads account.
4. Edit Profile.
5. Click to add a blog. (Tricky option to find; look under your Profile Pic.)
6. Pick the bottom-most option for adding a new blog.
7. Paste in your RSS feed from Facebook.
8. Change the https:// to http://
9. Save, publish, etc. You will see your Facebook Wall activity syndicate to your Goodreads Author Profile. Now you can essentially "blog" within Facebook and publish automatically to your Goodreads Author Profile.

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Here are 5 easy items you won’t want to overlook. In fact, you can implement all of them this week (though I recommend you refill your coffee mug first).

1. Sign up for Amazon Author Central. In the last week, Amazon announced that it’s granting registered authors access to Nielsen Bookscan geographical data. Finally, you can see where in the world your customers are located, and when they’ve been buying. This is invaluable data for anyone running special promotions, appearing on regional TV or radio, or doing book signings or meetups. All you have to do to access this data is sign up for a free Author Central account. Click here for the FAQ.
2. Add your blog to your Facebook Page. Do you have a Facebook Page for Business? Log into your account, then go to Networked Blogs. Add Networked Blogs to your profile, then set the app to broadcast your blog’s RSS feed. Your Fans will be updated automatically whenever you publish a new post. You can also add a tab to your Page that will display your recent posts. Your Fans won’t have to leave Facebook to vote up your blog content or share it with their friends.
3. Participate in #FridayReads on Twitter. You’ll need a Twitter account for this one. #FridayReads is one of the hottest memes of 2010, probably because it’s so simple. Every Friday, Twitter users from around the world tweet what they’re reading, and tag their tweets with the hash tag #fridayreads. Participating in #FridayReads is an easy way to get your name in front of new people, show your Followers that you’re a real human (You read as well as write!), and support literacy and the book industry.
4. Set up a Goodreads Author Profile. Goodreads is one of the most popular book-related social networks on the internet. Sign up for its Author Program and you’ll have the opportunity to participate in official Book Giveaways, site-supported Q&As with readers, and possibly even the weekly newsletter. I recently ran a Book Giveaway on the site for an author client—and received 663 entries in 4 weeks. Hands down, this is the most efficient and cost-effective way I’ve found to get the word out about a book.
5. Schedule a day to stockpile your content. This is a challenge I’m issuing to myself, too. As critical as blogging, Facebooking, Tweeting and updating your LinkedIn accounts can be, when you’re under deadlines, self-promotional and marketing activities can fall to the bottom of the list. I recommend setting aside a single day to brainstorm a few months worth of content. “Impossible!,” you say. Not so. Go to a quiet place, away from distractions, and draft 30 titles for future blog posts. If you’re stuck for ideas, write in the form of Top 10 lists related to your area of expertise (e.g., Top 10 Exercise Trends for the New Year). Next, write down 30 one-line pieces of advice you’d love to pass along to others in your industry. Finally, reflect on 30 insights or accomplishments from 2010. When you’re done with this exercise, you’ll have 90 pieces of content. Some are already complete, and can be used as Tweets and Status Updates. Others are starting points for future blog posts. Get up, stretch, yawn, then write down 10 more thoughts for a nice, round 100. Congratulations! You have a Content Strategy for 2011. But don’t forget the first step: putting this mini writing retreat on your calendar.

These are my Top 5 suggestions for 2011. If you’ve found them helpful, please Like this post using the buttons below. Thanks, and Happy Holidays!