"So authors, if you know of a strong comparable title to your book and you are able to market your book to those readers—and they respond by adding your book to their Goodreads account—our recommendation engine will notice this correlation and be even more likely to suggest your book to the right readers."

"Our best advice is to work hard to establish your core fan base. The more momentum on Goodreads you get, the more it will build. Encourage your readers to rate and review your book on Goodreads. This will not only help generate word-of-mouth buzz, which is essential for a sustained promotion, but also help get your books onto the appropriate book lists and onto the Goodreads Recommendation engine. Our Listopia lists are a great source of discovery for our members, including lots of mid-list titles. They tend to be specific, such as World War II Fiction or Pacific Northwest Books, so having your book on the right list can make a huge difference."

http://www.goodreads.com/blog/show/343-how-do-books-get-discovered-a-guide-for-publishers-and-authors-who-want?utm_source=facebook.com&utm_medium=editorial&utm_campaign=blog_post

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Blog Post: How do books get discovered? A guide for publishers and authors who want their books to find an audience
We've all fallen under the spell of a truly great book. But where did we originally hear about it? How did we come to choose that particular book from among…

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Pinterest is a social network for the very visual: a cross-breed between a Tumblr/scrapbooking site and the social bookmarking site StumbleUpon. People use it to collect images of or links to items that inspire them. They organize these images and links in boards, and they then share these boards with others. At its most basic, Pinterest is a way of making lists without having to do much writing; it's the digital version of pinning pictures and postcards to a "vision board" in your office or workshop.

If your business or book is visually-oriented, you can use Pinterest in the traditional way, as a content collector or curator. If you're a photographer or a style blogger, Pinterest is an ideal match–you're already in the business of collecting images. If you're writing a book about management, you may find you have to be more clever in interpreting what you do and translating it for the visual design crowd. (Or maybe you'll decide Pinterest just isn't the place for you.)

My hunch is the best ways to use it may be the creative, "out of the box" applications that call for engagement and the mutual exchange of ideas. For example, a friend of mine is using Pinterest to crowd source an urban design project she's working on. She's asked her friends to help her collect images of pocket parks from major cities. These images will serve as inspiration to help her and the urban designers she's working with to develop a plan for an urban pocket park in Los Angeles.

In her case, she's using Pinterest as a polling tool. How could you use it to make meaningful, useful contact with your audience?

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Reshared post from +Brad Thompson

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56 Ways to Market Your Business on Pinterest | Copyblogger
Don't let all the hearts and flowers floating around on Pinterest fool you. Behind all that beauty, Pinterest is fast becoming a heavy hitting marketing tool.

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http://www.voiceamerica.com/episode/59403/internet-publicity-expert-kristen-havens

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INTERNET PUBLICITY EXPERT KRISTEN HAVENS | VoiceAmerica™

]]> http://www.563media.com/2012/02/12/stars-of-pr-february-9-radio-show/feed/ 0 http://www.563media.com/2012/02/09/how-to-pitch-by-email-without-landing-in-the-trash-bin/ http://www.563media.com/2012/02/09/how-to-pitch-by-email-without-landing-in-the-trash-bin/#comments Thu, 09 Feb 2012 20:51:47 +0000 Kristen http://www.563media.com/2012/02/09/how-to-pitch-by-email-without-landing-in-the-trash-bin/ My eBook, A Brief Introduction to to Internet Publicity, is now available for purchase on my website. It's a simple, 20-page primer that outlines a nearly fool-proof technique for getting inbound links (link love) and coverage for your product or service.

It also includes two sample pitch letters so you can learn to pitch bloggers more effectively–a skill set still very much in demand among authors, both mainstream and indie/self-published.

If you buy by the end of February, I'll send you a free surprise digital gift.

Please spread the word. Thanks! http://www.563media.com/products-page/ebooks/a-brief-introduction-to-internet-publicity/

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A Brief Introduction to Internet Publicity | | 563 Media
You'll learn how to: find and approach influential people online get your book or product reviewed by bloggers secure guest blogging opportunities and interviews write an effective email pitch letter …

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VoiceAmerica™

]]> http://www.563media.com/2012/02/08/this-thursday-at-7-a-m/feed/ 3 http://www.563media.com/2012/02/07/why-you-should-remain-active-on-linkedin-and-goodreads/ http://www.563media.com/2012/02/07/why-you-should-remain-active-on-linkedin-and-goodreads/#comments Tue, 07 Feb 2012 23:16:11 +0000 Kristen http://www.563media.com/2012/02/07/why-you-should-remain-active-on-linkedin-and-goodreads/ Both communities send weekly newsletters to site members, informing them of recent activities and updates from their friends and contacts. You may have seen some of these newsletters yourself. (I just received one.)

Depending on your and your contacts' privacy settings, you could get some free email marketing from these social networks every time you become active in any way within the site.

Here are a few activities you can do that may show up in the weekly LinkedIn and Goodreads newsletters (reminder: these newsletters are sent only to your contacts):

–Add a new skill to your LinkedIn profile
–Share a Tweet on LinkedIn about a conference you're attending
–Change your job description or education level on LinkedIn
–Join a Group
–Review a book on Goodreads

If you've left your account inactive, get cracking! In under five minutes, you could put your name in front of a few hundred people.

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https://docs.google.com/spreadsheet/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE#gid=0

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A Brief Introduction to Internet Publicity: How to Find and Pitch Influential People On the Web Without Pissing Them off or Landing in Their Trash Bins

This new eBook from 563 Media will teach you how to:

• find and approach influential people online
• get your book or product reviewed by bloggers
• secure guest blogging opportunities and interviews
• write an effective email pitch letter

This eBook, which we originally developed to train book publicists in how to pitch their clients to bloggers, is now available to everyone. Learn the secrets of “ego PR” and how it can guarantee you results.

Here’s a testimonial:

“This eBook is a must read for anyone who needs a simple introduction to internet publicity. Perfectly written in clear, concise, simple language, Kristen Havens holds your hand and explains how to promote product in the virtual world. She stays away from the jargon that internet newbies will not understand. It takes social media enthusiasts to the next practical step in developing online relationships. I particularly recommend this book for the baby boomer who didn’t grow up with a laptop in their playpen.”
- Cindy Rakowitz, CEO, Blackman Rakowitz Public Relations

A Brief Introduction to Internet Publicity is now available–CLICK HERE to order!

On Goodreads, a very brief review I wrote of a Joyce Carol Oates collection, of all things, said only, "Some good stuff in here." This was not my finest work as a reviewer. Nevertheless, a guy whose bio identifies him as being in "internet marketing" Liked my review.

I presume he's either a shill for Ms. Oates (doubtful) or a shill for her publisher (more likely). What I don't understand is why someone would hire a firm that would do such a lousy job of disguising what they're really doing. Is there a legal requirement now stating that internet marketers must be completely transparent to the point of silliness? Because I'm fairly certain that this level of transparency is what makes them so ineffective.

Or maybe I'm being cynical. Maybe he simply agrees with my succinct if ineloquent review–her book has some good stuff in it.

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