Michael Breus, PhD
Client: Michael Breus, PhD, Amazon bestselling author of Good Night
Industry: medicine, health, sleep, psychology
Job: Blog design & creation; strategic consulting; internet PR; search engine optimization
Dr. Breus came to me with the task of helping him to promote his recently published book online. I designed, built, and SEO-optimized the Typepad blog The Insomnia Blog, consulting with him on writing topics likely to bring in website traffic.
I wrote informational supporting pages for the blog and helped Dr. Breus build his email list and distribute a newsletter. When he needed a non-blog site that could display sleep product recommendations and messages from partners, I worked with a designer to build YourBeautySleep.com (TheSleepDoctor.com).
On the PR end, I developed and contacted a list of “mom bloggers” to review his book on sleep. I arranged guest blogging and content syndication opportunities on sites related to his topic, most notably, the opportunity to blog about sleep for The Huffington Post — a position he holds today, as the Living section’s resident expert on sleep. I posted his video content to YouTube, tagging and titling his videos so people could find them; today his seven clips have a combined total of over 160,000 views.
Within six months, Dr. Breus went to 3rd place on Google organic search for the term “sleep doctor,” his brand name. He has maintained this position without additional effort for five years.
