4 Words All Websites Need to Have
I just read a list by Jakob Nielsen, “the guru of web page usability”, called Top 10 Mistakes in Web Design. Number 8 is one I see almost daily in my web travels: “Violating Design Conventions.” Nielsen points out that site users “form their expectations for your site based on what’s commonly done on most other sites. If you deviate, your site will be harder to use and users will leave. ”
This is as true of writing as it is of user interface design. Readers expect to see specific words on your home page. If they don’t see them, they may assume you don’t offer the information they seek.
