A Brief Introduction to Internet Publicity
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A Brief Introduction to Internet Publicity: How to Find and Pitch Influential People On the Web Without Pissing Them off or Landing in Their Trash Bins Read more
Posts from the ‘Copywriting’ Category
Jan 30
Writing a Great About Page
Earlier this week, marketer and author Seth Godin wrote Five Rules for Your About Page. I often tell clients to take a second look at their About pages. I spend a lot of time on this, actually. Why? Because a clearly written, friendly About or Bio page is where media people will go to find out who you are—what you’re about—and what ideas you represent. More importantly, it’s where customers go to find out who they’re handing their money over to.
You may think this information is readily available on your Home page, but take a closer look.
3 Writing Mistakes that Stop Customers from Buying Your Product
If your business site features an online store, you’ll want to be sure your writing is selling your products — not getting in the way. Here are three common mistakes to avoid when writing product descriptions:
