Posts from the ‘Web PR and Publicity’ Category

5 Things You Can Do Today to Market Yourself Better in 2011

It’s that time of year again—when we evaluate our business accomplishments and goals and decide what we can do better in the New Year. If you’re an author: what will you do differently in 2011 to market yourself and your books?

Here are 5 easy items you won’t want to overlook. In fact, you can implement all of them this week (though I recommend you refill your coffee mug first).

1. Sign up for Amazon Author Central. In the last week, Amazon announced that it’s granting registered authors access to Nielsen Bookscan geographical data. Finally, you can see where in the world your customers are located, and when they’ve been buying. This is invaluable data for anyone running special promotions, appearing on regional TV or radio, or doing book signings or meetups. All you have to do to access this data is sign up for a free Author Central account. Click here for the FAQ.

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